TyraTech, Inc. Annual Report 2008
05
Overall during 2008 TyraTech has created and proven the internal structures needed to expand our product line and channels. This momentum will continue into 2009 with plans for new product releases and expansion of channels in the U.S. and overseas.
Partners: With a number of very different categories of markets available for TyraTech Naturals, partnerships are key to proficiently accessing these opportunities. 2008 was a year of significant partnering momentum. The year ended with the continued progress of the Kraft relationship and two new partnerships were signed over the year-end. Subsequent to the year-end we have also initiated negotiations for an expanded relationship with Arysta and we have made the first shipments of our Indian partner´s mosquito repellant.
The consumer market represents one of the largest high margin opportunities in pest control. Following our philosophy for innovative approaches to products and markets, we formed a very exciting new alliance with one of the largest pest control companies in the world: Terminix International. This partnership aligns the TyraTech Naturals combination of insecticide potency and safety with Terminix´s domestic customer base and the desire for more people and pet friendly control of insects in our homes and businesses.
The Terminix agreement was established to develop and market effective pest control products incorporating TyraTech Naturals technology. Under the Agreement, we will be providing Terminix with a new general purpose insect spray with first shipments taking place at the end of March 2009. This co-branded product will enable Terminix to go to market with additional professional and consumer approaches for inside the home, as well as in office and hospitality industry settings. Terminix provides pest control for over 2.8 million homes and businesses against all types of pests in 48 U.S. states and in 14 countries through its network of 864 service centers worldwide. This collaborative commercialization relationship will combine and leverage Terminix´s strong brand and position as a market leader in pest
